Program of Work

2017 GA Agritourism Annual Conference

February 27-28 |UGA Tifton Campus Conference Center, Tifton, GA

  • Work to finalize CUVA / GATE documents and educational materials. Host applicable educational workshops to disseminate information.

  • Fulfill USDA Specialty Crop Block Grant projects

    • Host up to two Familiarization (FAM) Tours of specialty crop operations populated by bloggers, travel writers, local tourism bureaus, media outlets, local school teachers/administrators.

    • Marketing program with Georgia Visitor Information Centers (VICs) to promote the agritourism industry as well as participating operations.

    • Create online agritourism destination planning center

  • Upgrade/create a new website to be more user-friendly, responsive to smart-devices, and include membership marketing aspects. The website target audiences should be GAA members, potential members and consumers allowing for information dissemination, listing member benefits, and helping connect consumers to potential agritourism operations across Georgia.

  • Host one-day agritourism workshops to move around the state giving membership from each region a chance to network, learn something new, and explore the hosting agritourism operation.

  • Foster relationships with ACCG and GAC to enable better education of the benefits of the agritourism industry as well as to help educate GAA membership on the roles and benefits of their County Commissioner.

  • Define target audiences and possible members

Ongoing Issues:

  • Increase GAA membership and retention levels as well as the networking opportunities and member benefits.

  • Explore, share, and implement marketing techniques for the Agritourism industry and operations.

  • Continue to develop and enhance relationships with state regulatory, universities and colleges, extension and other agencies.